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Pendleton, Ennis and Payne become P&G beauty ambassadors

By David Gold

Victoria Pendleton_Keri-Anne_Payne_and_Jessica_Ennis_sign_Pantene_deal_04-01-12January 5 - Olympic gold medallist track cyclist Victoria Pendleton (pictured left), European heptathlon champion Jessica Ennis (centre) and world 10k open water champion Keri Anne Payne (right), have been signed up as ambassadors for three brands manufactured by P&G, a worldwide Olympic sponsor. 

Topps to produce London 2012 Team USA trading cards

By Tom Degun

usoc topps_card_04-01-12January 5 - The United States Olympic Committee (USOC) have announced the Topps Company as the exclusive Team USA trading card producer for the London 2012 Games in a deal that will see the firm producing cards featuring America's top stars such as 14-time Olympic swimming champion Michael Phelps.





Sochi 2014 signs beer deal with Baltika

By David Gold

BaltikaDecember 22 - Baltika has become the official beer supplier to the 2014 Sochi Winter Olympics and Paralympics, giving them the right to supply their drinks at hospitality events before and during the Games.