September 9 - The FIVB, volleyball's world governing body, today launched a new brand identity designed to signal its transition into a new era.

It is designed to illustrate that the FIVB  is on top of the world with the arc underneath the letters FIVB representing the world.

"This is an historic moment for the FIVB,” FIVB President Jizhong Wei said.

"Not only are we changing the philosophy of the FIVB more towards development we are also changing the image."

The logo is supposed to represent a sign of its excellence  and  high  quality and same themes will be applied  throughout all FIVB properties, Wei promised.

As part of the new identity, Sport Court have been announced as an official partner in development.

"The FIVB Development Fund was established to satisfy the needs of less developed national federations with projects and to assist the FIVB Continental Confederations with their development priorities,” said Wei.

"The support offered by FIVB and its partners, such as Sport Court allows developing countries to receive qualified instructors, manuals and volleyball equipment, many of which are things these countries would never have the means to provide for themselves."

The partnership was developed by Wei as a way to help volleyball grow in the world’s developing nations.

"Sport Court is committed to the growth and development of volleyball internationally, and we are proud that our affiliations as the official playing surface of USA Volleyball and the NORCECA region of FIVB made this partnership with FIVB possible," said Ron Cerny, the President and chief  of Connor Sport Court International, the parent company of Sport Court.

For many developing countries, indoor climate-controlled gyms do not exist and sports such as volleyball are played on outdoor concrete or asphalt courts, both of which can be very hard on athletes’ shins, lower back joints when playing volleyball.

Sport Court will be installing its new surface product SportBase as an alternative to the concrete courts these developing countries are currently playing volleyball on.

The new product will dramatically improve shock absorption and safety for their volleyball players, while being environmentally-responsible, it is claimed.

"We are excited that FIVB has chosen Sport Court to be a Development Partner, and we look forward to working together in the continued advancement and promotion of volleyball around the world,” said Cerny.

"With SportBase we are taking indoor gym performance to outdoor courts and providing unprecedented levels of safety and shock absorption to outdoor facilities."

The surfaces have been approved for outdoor competition by the International Basketball Federation (FIBA) since 1994, International Handball Federation (IHF) since 1999, as well as other sporting federations.