By Tom Degun

October 23 - Coca-Cola will not block plans by London 2012 to let spectators attending the Olympics bring in their own drinks to venues despite its own multi-million pound sponsorship of the Games.

By Duncan Mackay

October 20 - Travel operator Thomas Cook were today named as the 23rd sponsor of the London 2012 Olympics and Paralympics and have been appointed provide a range of short break packages that will include accommodation, transport and event tickets for the Games in a £20 million ($32 million) deal.

October 8 - Yachting Australia has signed a long term sponsorship deal with apparel manufacturer Slam which will see Australian sailors wearing the iconic brand until the 2012 London Olympic Games.