The United States archers use equipment manufactured by different companies, but the different firms, Hoyt and PSE, have all agreed to incorporate the flag.

It will feature on the recurve bow for the archery competition, which is being held at Lord's Cricket Ground. 

A sight company, Axcel, have also produced custom dipped sights to match the bows.

World number one Brady Ellison, the country's top contender for a gold, will therefore drop his usual pink bow in support of breast cancer.

US Brady Elison competing with his pink bow at the Archery World Cup Grand Final 2010

Along with Jake Kaminski, Jacob Wukie, Miranda Leek, Khatuna Lorig and Jennifer Nichols, they will proudly shoot with the nation's colours.

Traditionally archery is one of the US' weaker Olympic sports.

None of their 110 medals at Beijing 2008 were in archery, and the sport was one of just five in which the US failed to win a medal.

They have improved since Beijing though as they won the team gold at the London 2012 archery test event last year.

Contact the writer of this story at [email protected]