simon_langford_ge_05-09-111We put Gyehyun Kwon, vice-president and head of worldwide sports marketing at Samsung Electronics Co., Ltd., in the hot seat to get his word on the Olympic Movement in our latest sponsor 123 feature.

What is your role in Samsung's involvement of the Games?

As vice-president and head of worldwide sports marketing at Samsung Electronics, I am responsible for the overall sponsorship of the London 2012 Olympic Games. I lead Samsung's sports marketing operations to ensure that our sponsorship programme is a success. I have overseen a number of sports marketing sponsorship programmes such as the Vancouver 2010 Olympic Winter Games, Beijing 2008 Olympic Games, Doha 2006 Asian Games, as well as many other sponsorship platforms such as our club sponsorship of the Chelsea Football Club and International Association of Athletics Federations (IAAF) sponsorship.

Why does your organisation support the Games?

Samsung is committed to bringing people closer to the Olympic Games through the use of wireless communication equipment. The London 2012 Olympic Games will be the first "smart" Olympic Games and Samsung is helping to make the Games accessible to everyone through our smart technology and various marketing initiatives. We are dedicated to making London 2012 "Everyone's Olympic Games" and creating opportunities for everyone to be actively involved by becoming a Torchbearer or a Samsung Mobile Explorer. Through our Olympic sponsorship, we connect with our consumers, employees and partners across the world. We believe there are none so effective as our sponsorship of the Olympic Games for combining reach, impact and communicating our company values.
What is your favourite Games' memory?

My favourite Games' memory is the recent launch of our Olympic Campaign with David Beckham, who we signed as Samsung's Global Ambassador for London 2012. David shares similar values with Samsung and a mutual commitment to encouraging more people to participate in sports. David is part of our team now and will also be communicating our message and highlighting the many exciting opportunities for people to get involved with our Torchbearer nomination campaign, helping us maximise our London 2012 initiatives.