FIFA President Gianni Infantino has warned that this year's FIFA Women's World Cup in Australia and New Zealand may not be broadcast in Europe because of a row over how much broadcasters are prepared to pay  to for them ©Getty Images

FIFA President Gianni Infantino has branded rights offers to broadcast the 2023 FIFA Women’s World Cup in Australia and New Zealand as “a slap in the face for women worldwide” and warned that five leading European football nations could face a television blackout unless offers are improved.

"To be very clear, it is our moral and legal obligation not to undersell the FIFA Women's World Cup," Infantino told a World Trade Organization (WTO) meeting in Geneva.

He revealed that offers for the broadcast rights for the tournament from the “Big Five” had ranged from between $1million(£800,000/€900,000) to $10 million (£8million/€9 million).

The five include 2022 European champions England and double World Cup winners Germany, who have launched a joint bid for the 2027 tournament with the Netherlands and Belgium. 

France, Italy and Spain have also been identified in a group dubbed the "Big Five,"

"The offers from broadcasters, mainly in the 'Big 5' European countries, are still very disappointing and simply not acceptable," Infantino declared.

"100 percent of any rights fees paid would go straight into women’s football, in our move to promote actions towards equal conditions and pay," he promised..

"The viewing figures of the FIFA Women’s World Cup are 50-60% of the men's FIFA World Cup, yet the broadcasters’ offers in the 'Big 5' European countries for the FIFA Women’s World Cup are 20 to 100 times lower than for the men’s FIFA World Cup,"

The comparable figures for the men’s World Cup are thought to have been at least $100 million (£79million/€91 million) as part of a world wide deal believed to be worth $6.5 billion (£5.2 billion/€6 billion) for the 2022 FIFA World Cup in Qatar.

Women's football has enjoyed an incredible rise in popularity and FIFA President Gianni Infantino has promised its price will not be undervalued by European broadcasters ©Getty Images
Women's football has enjoyed an incredible rise in popularity and FIFA President Gianni Infantino has promised its price will not be undervalued by European broadcasters ©Getty Images

"Therefore, should the offers continue not to be fair, we will be forced not to broadcast the FIFA Women's World Cup into the 'Big Five' European countries," Infantino threatened.

"Public broadcasters in particular have a duty to promote and invest in women’s sport,

"I call on all players, women and men, fans, football officials, Presidents, Prime Ministers, politicians and journalists all over the world to join us and support this call for a fair remuneration of women’s football,Women deserve it, as simple as that,"

WTO Director-General Dr Ngozi Okonjo-Iweala gave his backing to Infantino's call.

"I hope the broadcasters are listening to what the FIFA President is saying about bidding higher for the Women's World Cup as this is a real opportunity to support women's football, and I hope they'll take you up on your offer," Okonjo-Iweala said.

Last October, FIFA’s chief business officer Romy Gai announced that offers from the five had been rejected as insufficient.

"Maybe ... it’s not played on prime-time in Europe, but still, it is played at 9am. or 10am, so it is quite a reasonable time," Infantino claimed.

There are due to be 64 matches played in the tournament.

The earliest group match is scheduled to kick off at 2am Central European Time (CET).

The earliest quarter final match is listed for 3am, but the semi finals are scheduled for 10am CET and  12pm CET, respectively.

FIFA claim that the 2019 FIFA Women's World Cup in France was watched by more than a billion viewers across all of its platforms ©BBC
FIFA claim that the 2019 FIFA Women's World Cup in France was watched by more than a billion viewers across all of its platforms ©BBC

FIFA figures claim the 2019 Women’s World Cup held in France attracted an audience of 1.12 billion viewers across all platforms.

The 2023 tournament is scheduled to begin in 78 days time on July 20 and set to run until August 20.