It also looks to increase advocacy and influence externally to help more than 1.5 million people in the country with an intellectual disability.

Following consultation over nine months with registered members, athletes, trustees, corporate partners and stakeholders; Special Olympics GB created the strategy in cooperation with international sports marketing agency Two Circles.

There are four main objectives of the strategy.

These are: to develop an effective delivery environment, grow participation to record levels in the UK, tell more athlete stories and generate sustainable and diverse fundraising.

This strategy comes after recent research from the Omnibus Survey identified that 36 per cent of adults have a connection to or are aware of someone with an intellectual disability - around 19 million people in the country.

Younger generations are regarded to have more connection to or aware of people with intellectual disabilities than older generations too.

"We are a purpose driven, values led organisation with our sights firmly set on being able to help more of the 1.5 million people who live with an intellectual disability in Great Britain," said Michelle Carney, chief executive of Special Olympics GB.

"I am excited and proud of our new strategy and believe we have created a working document with tangible, achievable targets and benefits which demonstrates inclusion in action in everything we do.

"Our new strategy is simple and designed to impact every element of our movement in Great Britain.  

"From how we deliver sport and competition for our athletes, to how we raise awareness of our amazing athletes and our inspirational charity, and how we can work with our dedicated volunteers across Scotland, England and Wales moving forward.

"We will only achieve true inclusion when we listen to the voices of our athletes. 

"They are the best advocates of the difference that Special Olympics makes in people’s lives. 

"Our role is to create environments and platforms where they can share their inspiring and courageous stories. 

"We are committed to advocating for our Special Olympics athletes, so they are treated fairly, and we believe bidding to host a World Games in 2027 or 2031 will ensure that our athletes are treated with the same level of importance as their Olympic and Paralympics counterparts."

Over a quarter of British adults - 26 per cent - have heard of Special Olympics GB, with 98 per cent of them thinking it is an inspirational organisation.