Lauren Steadman has been congratulated by one of her main sponsors after winning her seventh World Paratriathlon Championship ©JYSK

Lauren Steadman has been congratulated by one of her main sponsors after winning her seventh World Paratriathlon Championship.

The British triathlete has added the 2019 title to her triumphs every year between 2013 and 2017.

Steadman, who is also renowned for appearing on BBC prime-time reality television programme "Strictly Come Dancing", is backed by Scandanavian furniture brand JYSK.

JYSK has backed Paralympic sport for more than 30 years but Steadman is the first British athlete they have sponsored.

Lauren Steadman has so far won seven World Paratriathlon Championship titles ©British Triathlon
Lauren Steadman has so far won seven World Paratriathlon Championship titles ©British Triathlon

Among their measures of support for Steadman, JYSK provide the triathlete with mattress and bedding to keep her well rested for competition.

"I am delighted that here in Britain we have been able to play a role in supporting Lauren throughout 2019," David Ashton, British country manager for JYSK said.

“I am sure that a great night’s sleep on a JYSK mattress, while snuggled in a JYSK duvet and well rested on a JYSK pillow all helped."