The 50th outdoor World Championships were held in ‘s-Hertogenbosch in June, with footage from the event reaching record numbers of people, according to World Archery.

The organisation said 77 million people were reached by more than 265 hours of footage, an increase of 54 million people and 150 hours compared to the 2017 Championships in Mexico City.

World Archery claim this was helped by new broadcast deals in China, South Korea, India, Latin America and Russia.

This added to watching numbers from NBC in the United States, Eleven in Chinese Taipei and Eurosport.

World Archery said China, South Korea, Netherlands, India and Chinese Taipei provided the highest audience share, while Chinese Taipei, Russia, South Korea, USA and Colombia broadcast the highest number of hours from the event.

World Archery also saw a huge increase in social media interactions during the event, with official accounts generating 11.2 million impressions, along with 4.5 million video views.

"The figures from ’s-Hertogenbosch mark another large increase and a new milestone in worldwide reach for the World Archery Championships," said World Archery President Uğur Erdener.

"We are excited to see consistent growth across both linear and digital platforms, and that our investment in building relationships with broadcasters and fans in key markets is paying dividends.”

The report did not include figures from the 2019 World Archery Para Championships, which were broadcast internationally for the first time.