World Archery launches brand-new official website

World Archery have announced they have launched their brand-new website which they claim reflects the sport’s “young fanbase” and their commitment in targeting young people all over the world.

The website itself features quicker search engines that will allow archery fans to keep up-to-date with their favourite athletes and upcoming events, as well as statistics such as records and rankings.

There is also now more prominent and extensive information on how people can get involved with the sport and the structure of World Archery as an organisation.

It comes as part of the world governing body’s plan to engage more young people and to get them participating in archery.

Many of the aspects of the old website have been fine-tuned, while some of the more constitutional elements have been moved to an extranet site, targeted mainly at archery’s Member Federations.

The new website launch forms part of a shift towards what they call a “cross-platform content experience”.

The move to the brand-new site has been hailed by World Archery President Uğur Erdener, who emphasised the importance on archery “embracing the very latest technology”.

World Archery claim the design of their new website reflects the sport's young fanbase ©World Archery

“For our athletes, millions of fans, sponsors and the international media, our website is a vital resource, which complements the extensive and growing television coverage archery receives worldwide, and so we have an obligation to ensure it is as comprehensive and accessible as possible,” he said.

“Archery is one of the world’s most ancient sports but it is also a sport which is constantly evolving and embracing the very latest technology.

“It is important our website reflects this.

“As our sport continues to grow worldwide and more and more people are attracted to the sport our website becomes more important than ever.

“The new website ensures that all the information they need is at their fingertips and I am sure that, along with our many social media platforms, it will allow us to improve the way we communicate with all of our key stakeholders.”

World Archery’s brand-new site launch comes in time for the World Championships, which are due to begin on Sunday (July 26) and end on August 2 in the Danish capital Copenhagen.

To access the new website click here.